It has been
a long time since we have watched “The 2 Minutes” noodles’ ad on our television
screen, laptops, and smartphones or, on any hoardings that used to increase
shops’ magnificence with its yellow coloured packaging, attracting children and
older ones alike. No one can deny the very fact that s/he doesn’t like Maggi.
In fact, the yellow colour quickly becomes everyone’s favourite and, if it’s
not for Maggi, it must be for the Minions.
Maggi used
to be everyone’s favourite food. Even, for some, it used to be a staple food
and, for others, it was used as a taste-changer from the daily insipid food.
And, for students or professionals residing far from their sweet homes, it was
a saviour. Everyone knows, how students survive the constant attack of insipid
flavoured food at hostels’ mess. 2 or 3 packets were normal in everyone’s room
and if not present, they used to arrange that even at night or the wee hours. The
aroma of vapours – of the perfect blend of spices and pungent preservatives –
rising from the pan and getting diffused into the air was sufficient enough to
arouse the urge to taste it even for once and, the rest isn’t necessary to
mention.
Moreover,
Maggi (if personified) was the only girl who used to get ready in nearly 2
minutes. Otherwise, we all know how much time girls do spend in getting ready,
even for a casual hangout. And, if they have to get ready for a grand party or
sort of like that, you can’t imagine the duration. First, they will spend
quality time, not waste, in a parlour and, after coming to their home, they
will again take time to smudge their face with a host of cosmetics from the
wide spectrum of varieties of each element ranging from eye-liners to mascara
to lipsticks, before giving a semi-final touch. The final touch does happen in
cars or autos, whatever they take as their means of transportation to their
final destination.
But, the
golden history of Maggi scribbled in the world of food started losing its
magnificence, especially in India, from the very time it was accused of
containing lead (Pb) above the legal limit and more percentage of MSG. The ban
was imposed on its selling in a number of states after it failed the test
conducted by Food Standards and Safety Authority of India (FSSAI). As a result,
Nestle – of which Maggi is a flagship product – incurred loss of about Rs 320
Crores. In order to revert back to its golden position, Nestle appointed
Indian-born Suresh Naraynan as the CEO of Maggi in India, after a very long
time. Mr Suresh is regarded as one of the finest economist and prior to joining
Nestle, he has worked with Colgate Palmolive and HUL. The idea of appointing an
Indian as CEO finds its roots in the fact that he will be able to understand the
policies of the government and sentiments of customers better than any other
expats.
Also, one
story or rumour is doing the round that Baba Ramdev is launching a sister of
Maggi in the Indian market. Let’s see how much Maggi’s sister will be loved
by all and, how much time does she take to get ready. Sister
Hoping for the
best and waiting for Maggi’s sister and, Maggi itself……………………
No comments:
Post a Comment